Streeth
Project Spotlight: Streeth
Role: Lead Designer, Motion Designer, Brand Designer.
Platforms: Blockchai, VR (Metaverse), iOS, Android, Web
The Concept
Giving NFTs a real tangible use case: Streeth curates, mints and auctions world most acclaimed street artists’ masterpieces on the Ethereum blockchain.
“Forbes”
The Launch
As Senior Lead Designer for the launch of Streeth.io, I was responsible for defining the product’s visual and interaction language from the ground up. This included developing a cohesive design system, establishing UX flows, and translating early business concepts into a functional, user-facing platform. I worked closely with stakeholders across product, engineering, and marketing to ensure a consistent experience from onboarding to core functionality. My focus was on creating a launch-ready product that was both scalable and aligned with user expectations in a new market segment. The result was a successful release that positioned Streeth.io with a clear identity and strong design foundation.
UX Pattern. UX Pattern. UX Pattern.
This UX pattern was designed to bridge blockchain functionality with immersive technology, creating an accessible and engaging experience for users exploring the Miami street art scene. The design integrates mobile AR, Ethereum-based NFT minting, and virtual reality to form a seamless cross-platform journey.
Methods & Tools
User Interviews to understand attitudes toward NFT ownership and virtual art display
Lean UX for fast iteration cycles and feedback integration
User Persona Workshops to define target segments and behavioral drivers
Usability Testing to validate onboarding, scanning, and minting flows
Key Benefits
- Transparent Ownership & Provenance: NFT minting and blockchain integration ensure verifiable authorship and history of each street art asset.
- Phygital Integration: Seamless connection between physical street art and digital representations enhances user trust and engagement.
- Immersive Exploration: Metaverse-based gallery experiences allow users to explore, curate, and showcase their assets in a fully virtual environment.
Key Features 🚀
Minting Platform
- Designed a user-friendly interface that allows users to mint real-world street art (e.g. bricks, murals) and 3D characters as NFTs using Ethereum smart contracts. Each mint includes verified metadata—artist, location, and timestamp—recorded on the blockchain for provenance and ownership tracking.
Mobile App – Graffiti Scanner
- Implemented AR-based scanning capabilities for users to discover graffiti across Miami. The scanner identifies the artwork, surfaces contextual data about the artist, and allows the user to mint a digital version of the piece.
- Ownership verification is seamlessly integrated via blockchain, providing users with authenticity checks and traceability of the digital asset.
Metaverse VR Museum
- Developed the interaction model for a virtual gallery space where users can curate and explore their NFT collections. The VR museum offers an immersive experience, giving digital art physical presence and enhancing emotional connection to owned pieces.
Villa Contracts
- Special 3D characters—generated via “Villa Contracts”—create narrative paths and interaction histories as they move across virtual environments. Users can track the evolution and journey of their characters, introducing a gamified, story-driven NFT model.
User Journey 🌐
1. Discovery
- User launches the mobile app and scans a real street art piece via AR. The app surfaces information about the artist and the option to mint.
2. Minting
- Intrigued by the artwork, the user mints a digital version using a simple smart contract interaction—creating a verified NFT tied to the artwork.
3. Ownership Verification
- Once minted, the user can view and verify the asset on the blockchain, including history, metadata, and transferability.
4. Metaverse Exploration
- The user accesses the VR museum to display and explore their owned digital bricks or 3D characters in a curated, immersive space.
User Personas. User Personas. User Personas.
The Street Art Enthusiast
Mia
Age 25-35, Miami resident.
Passionate about street art, interested in the local art scene.
Discover, own, and appreciate authentic pieces of street art in Miami through blockchain technology.
The Tech-Savvy Collector
Alex
Age 30-40, tech professional.
Experienced with blockchain technology, interested in collecting rare digital assets.
Mint and own unique 3D characters and street art bricks using smart contracts.
The Virtual Reality Enthusiast
Jordan
Age 20-30, VR enthusiast.
Active in virtual communities, enjoys immersive experiences.
Explore a virtual museum in the metaverse showcasing owned street art bricks and characters.
Minting your piece of art.
The Result
Designed and delivered a dynamic, content-rich website to introduce users to the core functionality and value of street art NFTs. The site was conceived as both a product showcase and an educational platform, balancing visual storytelling with transparent, real-time demonstrations of how NFTs are created, traded, and integrated within the metaverse.
My role included defining the UX architecture, establishing a scalable design system, and designing interactions that simplified complex blockchain processes for non-technical users. Particular attention was given to clarity, visual hierarchy, and motion to guide users through the NFT lifecycle—from creation to marketplace activity.
This project played a key role in onboarding new users to Streeth.io’s ecosystem by making the NFT experience accessible, engaging, and credible.
Streethers: owning the street and painting graffiti on the metaverse.
Downtown Villa
in the Metaverse
Streethers Collection
Crafted +700 3D avatars collection conceived and designed by the STREETH team, which curates, mints & auctions iconic Street Art NFTs by world renowned street artists, on the Ethereum blockchain. STREETHERS represent STREETH’s values and culture on the Metaverse as digital collectibles.
VR Museum
Led the end-to-end design of a virtual reality museum experience focused on digital art discovery and NFT ownership. The project aimed to merge immersive 3D environments with blockchain-based purchasing, enabling users to explore, interact with, and collect art in a virtual space.
My responsibilities included defining the UX strategy, designing spatial navigation patterns for VR, and creating intuitive purchase flows for NFT transactions. I also collaborated closely with developers and 3D artists to ensure visual fidelity and performance across devices. The design emphasized clarity, accessibility, and emotional engagement, blurring the line between interactive exhibition and digital marketplace.
This project introduced a new model for user-driven curation in the digital art space, positioning the VR museum as both a viewing platform and a transactional layer for NFT assets.
