Creative brand identity and UX design for startups and brands
Empowering through imagination. Empowering through imagination.
Empowering through imagination. Empowering through imagination.
Long story short
Not an average Senior Designer and/or Art Director — just a digital industry virtuoso with a passion for creating mind-bending experiences. With a keen eye for detail and an obsession for perfection, I transform ideas into real digital experiences. I’m constantly pushing boundaries and redefining what’s possible.
As a creative, I conduct symphonies of creativity, managing every detail from concept to execution. Whether crafting digital products, building brands or designing immersive experiences, my goal is always the same: creating work that is meaningful, memorable and beautifully executed.
Experience
- 2025 to date, San FranciscoPawCo FoodsCreative Director
- 2024 to 2025, BarcelonaMacadam AppSenior Product Designer
- 2022 to 2024, LjubljanaDeoVR StreamingDesign Lead, Contractor
- 2018 to 2022, BarcelonaMad CollectiveLead Product Designer, UX UI Specialist
- 2021 to date, MiamiStreeth.ioDesign Lead, Contractor
- 2016 to 2018, BerlinOSK BerlinDesign Lead, Art Director
- 2014 to 2016, MilanBVA Design StudioArt Director, UX UI
- 2010 to 2014, MilanCernuto PizzigoniJunior Art Director, Web Designer
Skills that blend creativity with strategic execution
Expert in creative web design, UI/UX, CRO, e-commerce, mobile apps and brand strategy. A creative mind turning abstract ideas into functional digital outcomes.
- Team Lead
- Provides guidance and instruction to a working group. Delegating work, overseeing progress towards goals, and coaching team members as needed.
- UX/UI
- Designing intuitive and visually appealing user interfaces that enhance user experiences and streamline interactions.
- Web Design / E-Commerce Solutions
- Creating stunning and user-friendly websites that make a lasting impression and drive conversions. Building seamless online shopping experiences that empower businesses to reach customers globally.
- Mobile App Development
- Crafting innovative and feature-rich mobile applications that cater to the needs of modern users.
- CRO Audit / Data Analytics
- Developing and implementing data-driven conversion rate optimization strategies to improve website performance and increase conversion rates. Monitoring and analyzing website and digital campaign performance using web analytics tools.
- Brand Strategy
- Developing strong and compelling brand identities that resonate with target audiences.
- Art Direction
- Playing a critical role in ensuring that digital projects are visually captivating, engaging, and effective in conveying the intended message. This expertise in visual storytelling and design is essential for the success of digital campaigns and projects in the modern digital landscape.
- Visual Design / Content Creation
- Producing and post-producing compelling and impactful content that tells your brand’s story and captivates your audience.